The quick answer is yes, and yes.

Can commercial brands engage in virtue signalling? When they do, is it simply a form of marketing?
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Wisty
Jonathan Rowson
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1 min read·
Mar 13, 2017
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The quick answer is yes, and yes. Virtue signalling can have instrumental aspects, but even then, it’s not always a bad thing.
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Written by Jonathan Rowson2K Followers
·545 Following
Philosopher, Chess Grandmaster and Father. Founding. Director @Perspecteeva. Scottish Londoner,
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